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Our story

About Floof

Gulf Coast ease, with a sense of humor.

The short version

Southwest Florida has a character you can’t buy in generic palm-tree merch. We make small drops of soft, well-cut blanks with lines that land — printed to order so nothing sits in a warehouse waiting to go stale.

What’s with the name?

Floof is the sound a beach umbrella makes when the wind catches it. Light, a little ridiculous, and completely at home here. Unserious by design — without being careless about the product.

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